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More than four million confirmed cases were recorded across the UK, which is a new record high figure.\n\nAt the same time, research from Mintel found that people are increasingly turning to unregulated sources of financial information. Mintel’s research found that 30% of consumers now use finfluencers or AI tools to support their financial learning and decision-making. It highlights how economic pressures, AI-enabled scams and reliance on unregulated advice are reshaping consumer risk in the UK.\n\nRecent figures from the City of London Police also show reports of AI-enabled fraud increased by 395% in 2025\u002F26, rising from 193 reports in 2024-25 to 956 in 2025-26. 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Among those who have, over a quarter (28%) rely on informal sources such as friends, family, colleagues, AI tools or online forums rather than regulated or trusted sources.\n\nThe increasing trust being placed in AI is particularly concerning given growing evidence that many people misunderstand the protections available. Research from the Financial Conduct Authority found that 44% of adults aged between 18 and 40 believe financial information generated by AI is regulated, while more than a third (38%) believe it’s fine to make an investment decision based solely on the outputs of AI. Almost a third (32%) incorrectly think they would be entitled to compensation if AI-generated guidance led to financial losses.\n\nDespite this worrying picture, workplace support remains underused. WEALTH at work's research found that 30% of employees do not seek support from anywhere in particular when managing their finances, while 29% rely primarily on friends and family. 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